![]() The Internet has changed the buying habits of consumers, so while customer-direct sales may have once seemed risky for a new bike brand, a product can now be brought to market without delay. New Zealand may not be recognised as one of the industry’s hotspots, but there are plenty of resources that somebody with Michael’s experience can take advantage of. At the same time, he was able to collaborate with a local university to make use of a wind tunnel to refine the design of his first frameset. Working in New Zealand brought Michael into contact with the country’s yachting industry and all of the associated expertise with composites and aerodynamics. ![]() With his passion and commitment to cycling as strong as it ever was, he created Chapter2, and spent the next two years getting the new brand ready for market. The move coincided with the retirement of his father and marked a new phase in his life, including a return to his homeland of New Zealand. Michael left the Pryde Group in 2015 in order to pursue his own ambitions. NeilPryde bikes were also piloted to a multitude of professional victories in North America and elsewhere. Michael was responsible for the research and development, design, and engineering for all of the new bikes, earning several awards along the way. He spent four years gaining experience with the design and development of the company’s various sporting products before establishing a new bike division for NeilPryde in 2008. But in 2004, he abandoned architecture to start working at his father’s company. His studies brought him to industrial design first, then architecture and a successful career working for a variety of prestigious firms. From there, he graduated to racing, first off-road and then on-road, spending time as a semi-professional while living in South East Asia and North America.ĭespite his obvious interest, Michael did not start working in the bicycle industry until later in life. He was drawn to cycling instead, starting with BMX when he was a kid. Interestingly, watersports do not figure strongly in Michael’s background. Some may recognise his surname, and yes, Michael is the son of Neil, the man that built a massive empire around his passion for watersports. The man behind Chapter2, Michael Pryde, has had a rich and varied professional life. In this review, Australian tech editor Matt Wikstrom takes a closer look at what Chapter2 and the Tere frameset have to offer. Chapter2’s first offering is the Tere frameset, a race-sharpened chassis with some contemporary touches to help its performance. ![]() The business has adopted a customer-direct sales model with service centres in key markets including Australia, New Zealand, Asia, and the U.K. Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members!Īfter spending seven years creating bikes for NeilPryde, Michael Pryde has started his own company, called Chapter2.
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